SALES TRAINING
INCREASE SALES REVENUE BY HIRING A BUSINESS COACH
FocalPoint coaches work with some of the best companies in the world helping them increase their sales revenue. Locally, we are headquartered in Clarkston, MI, and serve the greater Oakland County area, including Detroit, Troy, Auburn Hills, Grand Blanc, and beyond.
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Are your sales struggling to gain traction in the Michigan market? Do your teams lack the skills to attract qualified leads, eloquently communicate value, and drive conversions consistently? You know your business offers tremendous products or services that could transform customers' lives - if only your sales abilities matched your vision.
As a passionate certified FocalPoint business coach, I specialize in sales training and development to help companies like yours finally maximize their revenue potential. I've helped dozens of businesses across industries boost sales by equipping teams with the frameworks, human skills, and customized coaching to sell masterfully.
If you feel your sales are plateaued because your people need better training, you're not alone. Many growing companies reach an inflection point where their existing sales approach needs leveling up to succeed in a changing market. An injection of research-based training is the only way to break through.
The good news is - with focused effort and expert guidance, your sales can go from stagnant to scaling rapidly again. Read on for insights on maximizing your team's sales abilities starting today. With the right training approach tailored to your business needs, you can start attracting more qualified leads, communicating value confidently, and driving bigger conversions in your market. Incremental growth will give way to exponential gains.
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WHAT IS SALES TRAINING?
Sales training encompasses the strategies, frameworks, and hands-on practice required to excel at attracting prospects, converting leads, and retaining loyal customers. It focuses both on building knowledge and on instilling the critical human skills successful salespeople leverage.
Sales training should not be limited to new sales team members either. Ongoing development is essential for representatives at all levels to continue honing their approach, learn latest best practices, and improve mindsets around selling. The most successful companies invest heavily in sales training.
WHY DO BUSINESSES NEED A SALES TRAINING COACH?
Many leaders assume that sales teams should just naturally know how to sell. But in reality, even experienced salespeople have blind spots and untapped potential. A sales training coach provides outside expertise to:
- Pinpoint specific areas for skill development.
- Share frameworks proven to increase conversions.
- Provide unbiased feedback through role playing exercises.
- Teach methods for handling objections smoothly.
- Realign mindsets around sales as service, not pressure.
- Inspire continual growth versus complacency.
In addition to working directly with sales teams, I coach executives and owners on how to lead a high-performing sales culture focused on growth. A strong foundation of training and development is essential to sustain revenue streams.
WHAT SKILLS ARE REQUIRED FOR SALES?
Sales excellence requires a blend of tangible techniques and intangible mindsets. Beyond domain knowledge, top sales professionals possess skills like:
- Communication: Active listening, persuasive speaking, storytelling.
- Emotional intelligence: Reading body language, empathy, rapport building.
- Questioning: Asking purposeful questions and uncovering needs.
- Presentation: Structuring logical, compelling presentations.
- Objection handling: Turning objections into opportunities.
- Closing: Confidently guiding clients to make decisions.
- Time management and organizational abilities.
- Resilience: Rebounding from rejections quickly.
- Relationship focus: Prioritizing customer lifetime value.
- Ongoing learning: Continually upgrading abilities.
A sales coach helps instill this blend of mindsets, knowledge, and human-focused skills through training. Building competency in these areas transforms results.
WHAT ARE SOME PROBLEMS A BUSINESS COACH CAN SOLVE IN REGARDS TO SALES?
From my experience coaching dozens of companies, some common sales struggles a business coach can help address include:
- Declining conversion rates
- Poor lead follow-up and tracking
- Lack of sales process standardization
- Underperforming sales team members
- Difficulty landing new accounts
- Increased customer churn/cancellations
- Unclear sales messaging and value prop
- Missed revenue targets
- Low sales employee retention
- Resistance to change from veteran reps
These challenges all point back to the need for enhanced sales training, tools, and culture alignment. An objective outside coach provides the expertise to diagnose issues and implement training to turn things around.
READY TO OPEN UP YOUR BUSINESS'S REVENUE POTENTIAL?
I work with passionate entrepreneurs and sales leaders eager to drive dramatic growth through sales training and coaching. My approach combines industry-tailored frameworks with personalized development to deliver real behavior change.
If you're committed to scaling your sales abilities and maximizing your performance, let's talk. I'm excited to help you overcome hurdles and achieve sustainable success.